2025 — Present
Digital Marketing & AI Automation Strategist
NPA Group
Brisbane, Australia · Remote
- Architected a 90+ workflow n8n automation suite keeping GoHighLevel and 10 other platforms reconciled across 5 property pipelines without manual intervention; 64 workflows live in production.
- Built a self-healing reconciliation layer that auto-creates missing pipeline opportunities, audits tags, and recreates dropped leads on a schedule, removing the month-end manual audit that used to catch these errors after the fact.
- Consolidated 8 property portal and ad-source lead formats into one enrichment-and-routing pattern with a redundancy catch-net, so no lead lands untagged, unassigned, or duplicated.
- Designed and deployed an email builder app serving 2 audiences from one codebase, an internal builder for the marketing team and public no-login approval pages for clients, with two-way GoHighLevel sync and a timestamped audit trail on every sign-off.
- Shipped a real-time reporting dashboard unifying CRM leads and property sales that surfaced $3.33M in sales for a single project alongside cost per lead and cost per sale, plus a weekly summary email that sends itself.
- Design and build the EDM program across 8 developments: on-brand property campaigns assembled from structured fields rather than hand-written HTML, each passing a preflight check before it sends.
- Replaced a manual month-end reconciliation with an Asana-to-Xero billing workflow that turns tracked time into validated, deduped invoices, with a dedupe guard that prevents double-billing on re-runs.