Appendix

Proof of Work

A sample of the work behind the resume, traced back to the screen it came from. Ad accounts, workflow canvases, CRM dashboards, and shipped interfaces. These are representative captures, not a full archive: cumulative managed ad spend since 2020 runs past $10M across 20+ accounts, and the campaigns below are 6 of them.

01
2020 – 2024

Paid media, at account level

Lead cost is only meaningful next to the volume it held at.

Screenshots are from the live Meta and Google Ads interfaces, watermarked and taken at hand-off. Account and campaign names are blurred; totals and cost-per-result columns are not. This is a sample of 6 accounts out of 20+ managed since 2020, chosen to show the range rather than the total.

Media buyer and account owner Meta Ads Manager Google Ads Meta Pixel Conversions API Lead Forms

$10M+cumulative Meta and Google ad spend managed since 2020, across 20+ accounts

21,583leads across the 4 lead-generation campaigns evidenced below

$1.82 – $22.46cost per lead range, by vertical and competition

02
2025 – present, in production

The self-healing automation backbone

Nothing reconciles itself unless something is watching.

Built for NPA Group, a luxury Australian property developer. Leads arrived from 8 portals and ad sources in 8 formats, got mistagged or dropped, and the CRM stopped matching what was happening in the field.

Sole architect and builder n8n Cloud GoHighLevel Base44 BigQuery Asana Xero Slack Google Drive Meta Lead Ads

90+workflows built, 64 live across 10 integrated platforms

8portal and ad-source parsers on one routing pattern

5pipelines audited and repaired on a schedule

03
2025 – 26

A GoHighLevel CRM built around enrolment

Enrolment is a pipeline. I built it like one.

Built for an Australian pet-styling training academy: one enquiry-to-enrolment pipeline, every stage automated, every number on one dashboard.

CRM architect and builder GoHighLevel GHL Workflows GHL Dashboards Meta Lead Ads

AU$930Kof enquiry pipeline valued and tracked, AU$122.5K won

18.99%enquiry-to-won conversion, measured instead of guessed

179live opportunities, every one worked by a workflow

04
2025 – 26, in production

A multi-property email builder with one-click approval

The approval is the product. The editor just earns it.

Built for NPA Group. Producing on-brand emails for many separate developments was manual HTML work, and client sign-off lived in screenshots and reply-all threads with no record of what was approved.

Sole designer and developer React 18 TypeScript Vite Tailwind CSS shadcn/ui TanStack Query Base44 Deno edge functions GoHighLevel v2 API

1-clickclient approval with a full audit trail, from a public no-login link

2audiences from a single codebase, one authenticated, one public

2-wayGoHighLevel sync, so the app and the CRM hold the same truth

05
2025 – 26

A sales and marketing intelligence dashboard

A funnel dated on one field is quietly wrong. Every metric here carries its own date.

Built for NPA Group. Unifies CRM leads and property sales into one view of pipeline performance and marketing ROI across 5 pipelines.

Sole designer and developer React 18 Vite Tailwind CSS Recharts Base44 Deno edge functions GoHighLevel v2 API jsPDF

$3.33Min sales surfaced for 1 project, with cost per lead and cost per sale

5pipelines synced into one fast local snapshot

1weekly summary email that sends itself

06
2025 – 26

Funnels for 7 coaching and advisory brands

Every offer gets its own front door. The house stays the same.

Sales pages, assessment funnels, and membership checkouts built in GoHighLevel for 7 brands, coaching through to exit advisory.

Funnel designer and builder GHL Funnels GoHighLevel Custom JavaScript Inbound webhooks

7brands running funnels designed and built end to end

9offers migrated off Kartra into GHL, each with its own automation

4assessment funnels that score in the browser and segment in the CRM

Client names and account identifiers are withheld or blurred. Every figure shown is a screenshot of the live tool at hand-over, not a recreation. Happy to walk through any of these in detail: email@jasonalmine.dev.